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New Car Dealers Market: ZIP 78121

Opportunity Score

75 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 78121 is an urban area with low foot traffic. with a population of 15,001 and household incomes well above the national median ($126,726).

15,001

Population

$126,726

Median Income

+70% vs. national

Urban

Area Type

4.4/20

Foot Traffic

Very Car-Dependent

Median Age: 39.4 — mixed-age market, broad menu appeal.

College-Educated: 22.2% — value-focused market, keep prices competitive.

Local cost levels affect space, labor, and operating expenses.

$1,470

2BR Fair Market Rent

$1,086

Median Gross Rent

$360 K

Median Home Value

Bank Branches

$200 K deposits

EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.
The median income here is $126,726. That gives you pricing room most markets don't offer. Don't underprice.