New Car Dealers Market: ZIP 78123
Opportunity Score
64
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 78123 is an suburban area. with a population of 2,271 and household incomes above the national median ($95,700).
Area Profile
2,271
Population
$95,700
Median Income
+28% vs. national
Suburban
Area Type
Median Age: 46.9 —
older demographic, may prefer sit-down options.
College-Educated: 17.4% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,310
2BR Fair Market Rent
$240 K
Median Home Value
Tips for Starting a Ev Vs Gas Business in Texas
- EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
- Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
- Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
- Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.
Quick Facts
- Area Type
- Suburban
vs. National Average
Median Income
+28% vs. $74,580
Nearby Markets
78130
6.4 mi
Pop: 95,787
$84,426
Walk: 8.3
78124
8.1 mi
Pop: 6,907
$82,534
Walk: 5.4
78155
8.5 mi
Pop: 53,449
$71,367
Walk: 8.0
78108
12.6 mi
Pop: 48,458
$117,304
Walk: 5.3
78132
14.9 mi
Pop: 40,383
$126,934
Walk: 8.2
78154
15.9 mi
Pop: 40,898
$97,465
Walk: 7.3
78152
16.7 mi
Pop: 3,958
$102,212
Walk: 4.3
78670
17.2 mi
Pop: 178
$76,591
Walk: 3.3
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits