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Home ZIP 68504

New Car Dealers Market: ZIP 68504

Opportunity Score
55 / 100 Fair
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 68504 is an urban area with moderate foot traffic. with a population of 17,396 and household incomes near the national median ($52,159). There are 5 new car dealers operations in ZIP 68504.

Area Profile

17,396
Population
$52,159
Median Income
-30% vs. national
Urban
Area Type
15.0/20
Foot Traffic
Very Car-Dependent
Median Age: 28.2 — young market, strong street food demand.
College-Educated: 19.0% — value-focused market, keep prices competitive.

Competition

New Car Dealers and related businesses in ZIP 68504.

5
New Car Dealers
Low competition — room to establish
2.9 per 10K residents
9
Gas Stations
5.2 per 10K residents
12
Used Car Dealers
6.9 per 10K residents
What this means: New Car Dealers are 19.2% of the relevant market in ZIP 68504 (5 vs. 21 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,040
2BR Fair Market Rent
$1,014
Median Gross Rent
$170 K
Median Home Value
4
Bank Branches
$370 K deposits

Quick Facts

Area Type
Urban
Foot Traffic
Very Car-Dependent
New Car Dealers
5
Related Businesses
21
Bank Branches
4

vs. National Average

Median Income
-30% vs. $74,580
Walkability
+4.5 pts vs. national avg

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Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits