New Car Dealers Market: ZIP 54130
Opportunity Score
69
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 54130 is an urban area with low foot traffic. with a population of 28,030 and household incomes above the national median ($86,364).
Area Profile
28,030
Population
$86,364
Median Income
+16% vs. national
Urban
Area Type
8.9/20
Foot Traffic
Car-Dependent
Median Age: 39.4 —
mixed-age market, broad menu appeal.
College-Educated: 18.9% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 54130.
8
Gas Stations
2.9 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,110
2BR Fair Market Rent
$969
Median Gross Rent
$240 K
Median Home Value
4
Bank Branches
$350 K deposits
Tips for Starting a Ev Vs Gas Business in Wisconsin
- EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
- Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
- Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
- Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- Related Businesses
- 8
- Bank Branches
- 4
vs. National Average
Median Income
+16% vs. $74,580
Walkability
-1.6 pts vs. national avg
Nearby Markets
54180
4.7 mi
Pop: 3,364
$101,731
Walk: 5.1
54140
4.8 mi
Pop: 8,276
$72,049
Walk: 10.6
54113
5.6 mi
Pop: 3,633
$89,310
54136
7.2 mi
Pop: 6,936
$66,472
Walk: 9.4
54123
9.3 mi
Pop: 213
$67,500
54915
9.4 mi
Pop: 44,269
$83,814
Walk: 7.6
54169
9.6 mi
Pop: 3,204
$114,943
54911
9.7 mi
Pop: 25,598
$66,747
Walk: 8.5
Check Another Market
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits