New Car Dealers Market: ZIP 53812
Opportunity Score
33
/ 100
Challenging
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 53812 is an urban area with low foot traffic. with a population of 256 and household incomes above the national median ($84,375).
Area Profile
256
Population
$84,375
Median Income
+13% vs. national
Urban
Area Type
6.5/20
Foot Traffic
Car-Dependent
Median Age: 60.9 —
older demographic, may prefer sit-down options.
College-Educated: 10.5% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$930
2BR Fair Market Rent
$190 K
Median Home Value
Tips for Starting a Ev Vs Gas Business in Wisconsin
- EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
- Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
- Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
- Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
vs. National Average
Median Income
+13% vs. $74,580
Walkability
-4.0 pts vs. national avg
Nearby Markets
53808
4.0 mi
Pop: 934
$67,500
53811
6.0 mi
Pop: 3,064
$79,531
Walk: 6.6
52001
6.7 mi
Pop: 43,064
$60,882
Walk: 8.7
61025
8.2 mi
Pop: 4,331
$84,177
53807
9.3 mi
Pop: 4,298
$72,019
53820
10.7 mi
Pop: 2,472
$73,750
Walk: 5.3
52003
11.3 mi
Pop: 13,735
$96,714
Walk: 8.2
52002
12.3 mi
Pop: 17,931
$88,060
Walk: 9.2
Check Another Market
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits