New Car Dealers Market: ZIP 52002
Opportunity Score
56
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 52002 is an urban area with low foot traffic. with a population of 17,931 and household incomes above the national median ($88,060). There are 4 new car dealers operations in ZIP 52002.
Area Profile
17,931
Population
$88,060
Median Income
+18% vs. national
Urban
Area Type
9.2/20
Foot Traffic
Very Car-Dependent
Median Age: 39.4 —
mixed-age market, broad menu appeal.
College-Educated: 27.0% —
balanced market for quality & value.
Competition
New Car Dealers and related businesses in ZIP 52002.
4
New Car Dealers
Low competition — room to establish
2.2 per 10K residents
5
Gas Stations
2.8 per 10K residents
What this means:
New Car Dealers are 44.4% of the relevant market in ZIP 52002 (4 vs. 5 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,080
2BR Fair Market Rent
$1,051
Median Gross Rent
$270 K
Median Home Value
8
Bank Branches
$890 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- New Car Dealers
- 4
- Related Businesses
- 5
- Bank Branches
- 8
vs. National Average
Median Income
+18% vs. $74,580
Walkability
-1.3 pts vs. national avg
Nearby Markets
52001
5.6 mi
Pop: 43,064
$60,882
Walk: 8.7
52039
6.0 mi
Pop: 1,005
$77,404
52073
7.3 mi
Pop: 1,410
$81,875
Walk: 4.1
52068
7.5 mi
Pop: 4,582
$123,096
Walk: 4.6
52003
9.6 mi
Pop: 13,735
$96,714
Walk: 8.2
52045
12.0 mi
Pop: 2,872
$83,239
53812
12.3 mi
Pop: 256
$84,375
Walk: 6.5
53820
13.0 mi
Pop: 2,472
$73,750
Walk: 5.3
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits