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New Car Dealers Market: ZIP 53718

Opportunity Score

65 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 53718 is an urban area with low foot traffic. with a population of 18,642 and household incomes above the national median ($94,899). There are 10 new car dealers operations in ZIP 53718.

Area Profile

18,642

Population

$94,899

Median Income

+27% vs. national

Urban

Area Type

9.3/20

Foot Traffic

Very Car-Dependent

Median Age: 36.6 — mixed-age market, broad menu appeal.

College-Educated: 33.6% — balanced market for quality & value.

Competition

New Car Dealers and related businesses in ZIP 53718.

New Car Dealers

Moderate — proven market

5.4 per 10K residents

Gas Stations

3.2 per 10K residents

What this means: New Car Dealers are 62.5% of the relevant market in ZIP 53718 (10 vs. 6 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,730

2BR Fair Market Rent

$1,606

Median Gross Rent

$330 K

Median Home Value

Bank Branches

$540 K deposits

Tips for Starting a Ev Vs Gas Business in Wisconsin

EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.