New Car Dealers Market: ZIP 53704
Opportunity Score
73
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 53704 is an urban area with moderate foot traffic. with a population of 47,136 and household incomes above the national median ($75,007).
Area Profile
47,136
Population
$75,007
Median Income
+1% vs. national
Urban
Area Type
13.4/20
Foot Traffic
Walkable
Median Age: 35.2 —
mixed-age market, broad menu appeal.
College-Educated: 35.3% —
balanced market for quality & value.
Competition
New Car Dealers and related businesses in ZIP 53704.
16
Gas Stations
3.4 per 10K residents
7
Used Car Dealers
1.5 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,400
2BR Fair Market Rent
$1,231
Median Gross Rent
$290 K
Median Home Value
9
Bank Branches
$1.1 M deposits
Tips for Starting a Ev Vs Gas Business in Wisconsin
- EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
- Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
- Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
- Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Related Businesses
- 23
- Bank Branches
- 9
vs. National Average
Median Income
+1% vs. $74,580
Walkability
+2.9 pts vs. national avg
Nearby Markets
53714
3.5 mi
Pop: 16,340
$69,862
Walk: 14.3
53703
4.4 mi
Pop: 37,467
$46,618
Walk: 15.7
53598
5.2 mi
Pop: 3,834
$100,119
53716
5.4 mi
Pop: 18,866
$89,225
Walk: 13.7
53718
5.7 mi
Pop: 18,642
$94,899
Walk: 9.3
53706
6.0 mi
Pop: 3,801
$2,499
53715
6.2 mi
Pop: 15,499
$37,598
Walk: 15.7
53726
6.8 mi
Pop: 5,043
$39,779
Walk: 15.9
Check Another Market
Or estimate costs with the EVGasCompare calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits