New Car Dealers Market: ZIP 53713
Opportunity Score
63
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 53713 is an urban area with moderate foot traffic. with a population of 23,744 and household incomes near the national median ($57,833). There are 13 new car dealers operations in ZIP 53713.
Area Profile
23,744
Population
$57,833
Median Income
-22% vs. national
Urban
Area Type
13.8/20
Foot Traffic
Walkable
Median Age: 30.3 —
mixed-age market, broad menu appeal.
College-Educated: 24.8% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 53713.
13
New Car Dealers
Moderate — proven market
5.5 per 10K residents
8
Gas Stations
3.4 per 10K residents
What this means:
New Car Dealers are 61.9% of the relevant market in ZIP 53713 (13 vs. 8 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,330
2BR Fair Market Rent
$1,173
Median Gross Rent
$260 K
Median Home Value
8
Bank Branches
$1 M deposits
Tips for Starting a Ev Vs Gas Business in Wisconsin
- EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
- Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
- Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
- Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- New Car Dealers
- 13
- Related Businesses
- 8
- Bank Branches
- 8
vs. National Average
Median Income
-22% vs. $74,580
Walkability
+3.3 pts vs. national avg
Nearby Markets
53715
1.3 mi
Pop: 15,499
$37,598
Walk: 15.7
53711
2.1 mi
Pop: 50,474
$101,236
Walk: 10.9
53706
2.9 mi
Pop: 3,801
$2,499
53703
3.1 mi
Pop: 37,467
$46,618
Walk: 15.7
53726
3.1 mi
Pop: 5,043
$39,779
Walk: 15.9
53792
3.8 mi
Pop: 0
Walk: 13.8
53705
5.3 mi
Pop: 25,045
$82,315
Walk: 14.7
53716
5.7 mi
Pop: 18,866
$89,225
Walk: 13.7
Check Another Market
Or estimate costs with the EVGasCompare calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits