New Car Dealers Market: ZIP 53711
Opportunity Score
79
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 53711 is an urban area with moderate foot traffic. with a population of 50,474 and household incomes well above the national median ($101,236).
Area Profile
50,474
Population
$101,236
Median Income
+36% vs. national
Urban
Area Type
10.9/20
Foot Traffic
Walkable
Median Age: 38.3 —
mixed-age market, broad menu appeal.
College-Educated: 46.2% —
strong appetite for artisan/specialty food.
Competition
New Car Dealers and related businesses in ZIP 53711.
9
Gas Stations
1.8 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,420
2BR Fair Market Rent
$1,357
Median Gross Rent
$390 K
Median Home Value
4
Bank Branches
$400 K deposits
Tips for Starting a Ev Vs Gas Business in Wisconsin
- EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
- Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
- Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
- Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.
- The median income here is $101,236. That gives you pricing room most markets don't offer. Don't underprice.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Related Businesses
- 9
- Bank Branches
- 4
vs. National Average
Median Income
+36% vs. $74,580
Walkability
+0.4 pts vs. national avg
Nearby Markets
53713
2.1 mi
Pop: 23,744
$57,833
Walk: 13.8
53715
3.4 mi
Pop: 15,499
$37,598
Walk: 15.7
53726
4.2 mi
Pop: 5,043
$39,779
Walk: 15.9
53706
4.4 mi
Pop: 3,801
$2,499
53792
4.8 mi
Pop: 0
Walk: 13.8
53703
5.2 mi
Pop: 37,467
$46,618
Walk: 15.7
53705
5.6 mi
Pop: 25,045
$82,315
Walk: 14.7
53575
5.7 mi
Pop: 17,790
$110,388
Walk: 7.6
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits