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Home ZIP 53403

New Car Dealers Market: ZIP 53403

Opportunity Score
63 / 100 Good
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 53403 is an urban area with moderate foot traffic. with a population of 26,696 and household incomes near the national median ($58,274).

Area Profile

26,696
Population
$58,274
Median Income
-22% vs. national
Urban
Area Type
11.0/20
Foot Traffic
Walkable
Median Age: 38.2 — mixed-age market, broad menu appeal.
College-Educated: 15.2% — value-focused market, keep prices competitive.

Competition

New Car Dealers and related businesses in ZIP 53403.

6
Gas Stations
2.2 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,270
2BR Fair Market Rent
$1,029
Median Gross Rent
$160 K
Median Home Value
2
Bank Branches
$1.3 M deposits

Tips for Starting a Ev Vs Gas Business in Wisconsin

  • EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
  • Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
  • Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
  • Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits