New Car Dealers Market: ZIP 53140
Opportunity Score
61
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 53140 is an urban area with moderate foot traffic. with a population of 30,325 and household incomes near the national median ($56,803).
Area Profile
30,325
Population
$56,803
Median Income
-24% vs. national
Urban
Area Type
10.8/20
Foot Traffic
Walkable
Median Age: 35.0 —
mixed-age market, broad menu appeal.
College-Educated: 18.1% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 53140.
9
Gas Stations
3.0 per 10K residents
3
Used Car Dealers
1.0 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,330
2BR Fair Market Rent
$1,018
Median Gross Rent
$190 K
Median Home Value
4
Bank Branches
$510 K deposits
Tips for Starting a Ev Vs Gas Business in Wisconsin
- EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
- Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
- Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
- Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Related Businesses
- 12
- Bank Branches
- 4
vs. National Average
Median Income
-24% vs. $74,580
Walkability
+0.3 pts vs. national avg
Nearby Markets
53143
4.0 mi
Pop: 21,436
$67,105
Walk: 10.0
53403
4.5 mi
Pop: 26,696
$58,274
Walk: 11.0
53142
6.0 mi
Pop: 33,572
$86,891
53144
6.3 mi
Pop: 26,539
$71,111
Walk: 8.9
53405
7.4 mi
Pop: 27,843
$68,339
Walk: 13.3
53158
7.7 mi
Pop: 18,161
$107,730
Walk: 7.2
53406
8.3 mi
Pop: 25,564
$78,427
Walk: 9.8
53177
9.3 mi
Pop: 8,190
$77,409
Check Another Market
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits