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New Car Dealers Market: ZIP 53235

Opportunity Score

67 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 53235 is an urban area with moderate foot traffic. with a population of 9,318 and household incomes near the national median ($58,490).

9,318

Population

$58,490

Median Income

-22% vs. national

Urban

Area Type

13.8/20

Foot Traffic

Walkable

Median Age: 53.6 — older demographic, may prefer sit-down options.

College-Educated: 25.4% — balanced market for quality & value.

Local cost levels affect space, labor, and operating expenses.

$1,060

2BR Fair Market Rent

$893

Median Gross Rent

$210 K

Median Home Value

Bank Branches

$220 K deposits

EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.