New Car Dealers Market: ZIP 53066
Opportunity Score
60
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 53066 is an urban area with low foot traffic. with a population of 37,056 and household incomes well above the national median ($111,348). There are 3 new car dealers operations in ZIP 53066.
Area Profile
37,056
Population
$111,348
Median Income
+49% vs. national
Urban
Area Type
7.3/20
Foot Traffic
Car-Dependent
Median Age: 46.4 —
older demographic, may prefer sit-down options.
College-Educated: 34.3% —
balanced market for quality & value.
Competition
New Car Dealers and related businesses in ZIP 53066.
3
New Car Dealers
Low competition — room to establish
0.8 per 10K residents
10
Gas Stations
2.7 per 10K residents
What this means:
New Car Dealers are 23.1% of the relevant market in ZIP 53066 (3 vs. 10 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,390
2BR Fair Market Rent
$1,263
Median Gross Rent
$400 K
Median Home Value
13
Bank Branches
$1.6 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- New Car Dealers
- 3
- Related Businesses
- 10
- Bank Branches
- 13
vs. National Average
Median Income
+49% vs. $74,580
Walkability
-3.2 pts vs. national avg
Nearby Markets
Check Another Market
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits