New Car Dealers Market: ZIP 52246
Opportunity Score
57
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 52246 is an urban area with moderate foot traffic. with a population of 21,944 and household incomes near the national median ($55,088). There are 10 new car dealers operations in ZIP 52246.
Area Profile
21,944
Population
$55,088
Median Income
-26% vs. national
Urban
Area Type
11.8/20
Foot Traffic
Walkable
Median Age: 28.7 —
young market, strong street food demand.
College-Educated: 39.1% —
balanced market for quality & value.
Competition
New Car Dealers and related businesses in ZIP 52246.
10
New Car Dealers
Moderate — proven market
4.6 per 10K residents
3
Gas Stations
1.4 per 10K residents
What this means:
New Car Dealers are 76.9% of the relevant market in ZIP 52246 (10 vs. 3 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,100
2BR Fair Market Rent
$1,049
Median Gross Rent
$330 K
Median Home Value
4
Bank Branches
$77 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- New Car Dealers
- 10
- Related Businesses
- 3
- Bank Branches
- 4
vs. National Average
Median Income
-26% vs. $74,580
Walkability
+1.3 pts vs. national avg
Nearby Markets
Check Another Market
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits