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Home ZIP 52240

New Car Dealers Market: ZIP 52240

Opportunity Score
57 / 100 Fair
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 52240 is an urban area with low foot traffic. with a population of 36,046 and household incomes near the national median ($55,189).

Area Profile

36,046
Population
$55,189
Median Income
-26% vs. national
Urban
Area Type
9.1/20
Foot Traffic
Very Car-Dependent
Median Age: 28.1 — young market, strong street food demand.
College-Educated: 25.3% — balanced market for quality & value.

Competition

New Car Dealers and related businesses in ZIP 52240.

16
Gas Stations
4.4 per 10K residents
4
Used Car Dealers
1.1 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,130
2BR Fair Market Rent
$1,065
Median Gross Rent
$240 K
Median Home Value
9
Bank Branches
$2.4 M deposits

Quick Facts

Area Type
Urban
Foot Traffic
Very Car-Dependent
Related Businesses
20
Bank Branches
9

vs. National Average

Median Income
-26% vs. $74,580
Walkability
-1.5 pts vs. national avg

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Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits