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New Car Dealers Market: ZIP 50401

Opportunity Score
58 / 100 Fair
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 50401 is an suburban area with moderate foot traffic. with a population of 28,818 and household incomes near the national median ($63,807). There are 6 new car dealers operations in ZIP 50401.

Area Profile

28,818
Population
$63,807
Median Income
-14% vs. national
Suburban
Area Type
14.2/20
Foot Traffic
Very Car-Dependent
Median Age: 42.5 — older demographic, may prefer sit-down options.
College-Educated: 15.6% — value-focused market, keep prices competitive.

Competition

New Car Dealers and related businesses in ZIP 50401.

6
New Car Dealers
Moderate — proven market
2.1 per 10K residents
16
Gas Stations
5.6 per 10K residents
3
Used Car Dealers
1.0 per 10K residents
What this means: New Car Dealers are 24.0% of the relevant market in ZIP 50401 (6 vs. 19 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$940
2BR Fair Market Rent
$868
Median Gross Rent
$130 K
Median Home Value
10
Bank Branches
$1.2 M deposits

Quick Facts

Area Type
Suburban
Foot Traffic
Very Car-Dependent
New Car Dealers
6
Related Businesses
19
Bank Branches
10

vs. National Average

Median Income
-14% vs. $74,580
Walkability
+3.7 pts vs. national avg

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Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits