New Car Dealers Market: ZIP 46815
Opportunity Score
65
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 46815 is an urban area with moderate foot traffic. with a population of 26,811 and household incomes near the national median ($67,224).
Area Profile
26,811
Population
$67,224
Median Income
-10% vs. national
Urban
Area Type
11.0/20
Foot Traffic
Walkable
Median Age: 38.7 —
mixed-age market, broad menu appeal.
College-Educated: 21.1% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 46815.
8
Gas Stations
3.0 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,190
2BR Fair Market Rent
$942
Median Gross Rent
$190 K
Median Home Value
5
Bank Branches
$550 K deposits
Tips for Starting a Ev Vs Gas Business in Indiana
- EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
- Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
- Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
- Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Related Businesses
- 8
- Bank Branches
- 5
vs. National Average
Median Income
-10% vs. $74,580
Walkability
+0.5 pts vs. national avg
Nearby Markets
46803
2.9 mi
Pop: 11,187
$31,797
Walk: 14.6
46835
3.7 mi
Pop: 37,589
$75,595
Walk: 7.7
46805
4.1 mi
Pop: 21,851
$50,099
Walk: 14.3
46806
4.5 mi
Pop: 26,060
$44,601
Walk: 9.6
46774
6.0 mi
Pop: 17,066
$70,758
Walk: 9.6
46825
6.1 mi
Pop: 29,071
$68,890
Walk: 12.7
46816
7.0 mi
Pop: 19,240
$43,760
Walk: 9.7
46807
7.3 mi
Pop: 16,285
$56,341
Walk: 14.4
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits