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Home ZIP 46806

New Car Dealers Market: ZIP 46806

Opportunity Score
55 / 100 Fair
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 46806 is an urban area with low foot traffic. with a population of 26,060 and household incomes below the national median ($44,601).

Area Profile

26,060
Population
$44,601
Median Income
-40% vs. national
Urban
Area Type
9.6/20
Foot Traffic
Very Car-Dependent
Median Age: 30.5 — mixed-age market, broad menu appeal.
College-Educated: 5.0% — value-focused market, keep prices competitive.

Competition

New Car Dealers and related businesses in ZIP 46806.

11
Gas Stations
4.2 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,030
2BR Fair Market Rent
$924
Median Gross Rent
$78 K
Median Home Value
2
Bank Branches
$140 K deposits

Tips for Starting a Ev Vs Gas Business in Indiana

  • EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
  • Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
  • Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
  • Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.
  • Median income sits at $44,601. Price sensitivity is real. Build your model around volume or keep overhead minimal.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits