New Car Dealers Market: ZIP 46404
Opportunity Score
51
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 46404 is an urban area with low foot traffic. with a population of 16,846 and household incomes below the national median ($39,188).
Area Profile
16,846
Population
$39,188
Median Income
-47% vs. national
Urban
Area Type
8.0/20
Foot Traffic
Car-Dependent
Median Age: 34.2 —
mixed-age market, broad menu appeal.
College-Educated: 10.2% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 46404.
9
Gas Stations
5.3 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,120
2BR Fair Market Rent
$995
Median Gross Rent
$88 K
Median Home Value
2
Bank Branches
$34 K deposits
Tips for Starting a Ev Vs Gas Business in Indiana
- EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
- Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
- Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
- Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.
- Median income sits at $39,188. Price sensitivity is real. Build your model around volume or keep overhead minimal.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- Related Businesses
- 9
- Bank Branches
- 2
vs. National Average
Median Income
-47% vs. $74,580
Walkability
-2.5 pts vs. national avg
Nearby Markets
46408
2.7 mi
Pop: 15,571
$47,063
Walk: 7.2
46406
2.8 mi
Pop: 8,513
$35,631
Walk: 7.5
46407
3.1 mi
Pop: 8,889
$25,551
Walk: 8.0
46402
3.4 mi
Pop: 5,636
$29,125
Walk: 8.3
46409
4.3 mi
Pop: 7,072
$40,637
Walk: 7.4
46319
5.4 mi
Pop: 17,683
$75,976
Walk: 8.8
46323
5.5 mi
Pop: 23,184
$56,906
Walk: 8.2
46322
6.3 mi
Pop: 23,749
$76,219
Walk: 9.6
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits