New Car Dealers Market: ZIP 46322
Opportunity Score
59
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 46322 is an urban area with low foot traffic. with a population of 23,749 and household incomes above the national median ($76,219). There are 9 new car dealers operations in ZIP 46322.
Area Profile
23,749
Population
$76,219
Median Income
+2% vs. national
Urban
Area Type
9.6/20
Foot Traffic
Very Car-Dependent
Median Age: 44.5 —
older demographic, may prefer sit-down options.
College-Educated: 22.3% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 46322.
9
New Car Dealers
Moderate — proven market
3.8 per 10K residents
7
Gas Stations
2.9 per 10K residents
9
Used Car Dealers
3.8 per 10K residents
What this means:
New Car Dealers are 36.0% of the relevant market in ZIP 46322 (9 vs. 16 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,390
2BR Fair Market Rent
$1,202
Median Gross Rent
$220 K
Median Home Value
11
Bank Branches
$1.4 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- New Car Dealers
- 9
- Related Businesses
- 16
- Bank Branches
- 11
vs. National Average
Median Income
+2% vs. $74,580
Walkability
-0.9 pts vs. national avg
Nearby Markets
46319
3.0 mi
Pop: 17,683
$75,976
Walk: 8.8
46323
3.0 mi
Pop: 23,184
$56,906
Walk: 8.2
46321
3.2 mi
Pop: 23,733
$105,764
Walk: 8.6
46375
3.8 mi
Pop: 24,012
$89,646
Walk: 7.7
46324
4.0 mi
Pop: 21,433
$61,118
Walk: 9.1
46320
5.1 mi
Pop: 14,097
$35,706
Walk: 8.9
46406
5.3 mi
Pop: 8,513
$35,631
Walk: 7.5
46408
6.2 mi
Pop: 15,571
$47,063
Walk: 7.2
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits