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New Car Dealers Market: ZIP 37938

Opportunity Score

61 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 37938 is an urban area with low foot traffic. with a population of 16,904 and household incomes above the national median ($80,868).

16,904

Population

$80,868

Median Income

+8% vs. national

Urban

Area Type

5.3/20

Foot Traffic

Very Car-Dependent

Median Age: 48.4 — older demographic, may prefer sit-down options.

College-Educated: 24.3% — value-focused market, keep prices competitive.

New Car Dealers and related businesses in ZIP 37938.

Gas Stations

2.4 per 10K residents

Local cost levels affect space, labor, and operating expenses.

$1,600

2BR Fair Market Rent

$1,091

Median Gross Rent

$290 K

Median Home Value

Bank Branches

$200 K deposits

EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.