New Car Dealers Market: ZIP 37912
Opportunity Score
47
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 37912 is an urban area with low foot traffic. with a population of 22,009 and household incomes below the national median ($44,754). There are 6 new car dealers operations in ZIP 37912.
Area Profile
22,009
Population
$44,754
Median Income
-40% vs. national
Urban
Area Type
9.5/20
Foot Traffic
Very Car-Dependent
Median Age: 35.6 —
mixed-age market, broad menu appeal.
College-Educated: 15.1% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 37912.
6
New Car Dealers
Moderate — proven market
2.7 per 10K residents
12
Gas Stations
5.5 per 10K residents
11
Used Car Dealers
5.0 per 10K residents
What this means:
New Car Dealers are 20.7% of the relevant market in ZIP 37912 (6 vs. 23 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,470
2BR Fair Market Rent
$1,050
Median Gross Rent
$190 K
Median Home Value
9
Bank Branches
$520 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- New Car Dealers
- 6
- Related Businesses
- 23
- Bank Branches
- 9
vs. National Average
Median Income
-40% vs. $74,580
Walkability
-1.0 pts vs. national avg
Nearby Markets
37921
2.4 mi
Pop: 29,064
$57,813
Walk: 12.8
37917
5.0 mi
Pop: 25,738
$51,232
Walk: 12.9
37909
5.0 mi
Pop: 16,848
$61,365
Walk: 8.4
37916
5.2 mi
Pop: 14,771
$17,982
Walk: 15.3
37849
5.4 mi
Pop: 28,872
$83,400
Walk: 5.6
37902
5.5 mi
Pop: 2,308
$56,397
37929
5.7 mi
Pop: 0
Walk: 17.0
37918
5.7 mi
Pop: 45,978
$69,311
Walk: 11.2
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits