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Showing results for ZIP 87402 (NM)
Home ZIP 36801

New Car Dealers Market: ZIP 36801

Opportunity Score
47 / 100 Fair
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 36801 is an urban area with low foot traffic. with a population of 24,504 and household incomes near the national median ($58,256). There are 4 new car dealers operations in ZIP 36801.

Area Profile

24,504
Population
$58,256
Median Income
-22% vs. national
Urban
Area Type
7.8/20
Foot Traffic
Car-Dependent
Median Age: 40.4 — older demographic, may prefer sit-down options.
College-Educated: 23.7% — value-focused market, keep prices competitive.

Competition

New Car Dealers and related businesses in ZIP 36801.

4
New Car Dealers
Low competition — room to establish
1.6 per 10K residents
18
Gas Stations
7.3 per 10K residents
7
Used Car Dealers
2.9 per 10K residents
What this means: New Car Dealers are 13.8% of the relevant market in ZIP 36801 (4 vs. 25 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,080
2BR Fair Market Rent
$926
Median Gross Rent
$210 K
Median Home Value
16
Bank Branches
$1.5 M deposits

Quick Facts

Area Type
Urban
Foot Traffic
Car-Dependent
New Car Dealers
4
Related Businesses
25
Bank Branches
16

vs. National Average

Median Income
-22% vs. $74,580
Walkability
-2.7 pts vs. national avg

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Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits