New Car Dealers Market: ZIP 23602
Opportunity Score
54
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 23602 is an urban area with low foot traffic. with a population of 42,699 and household incomes near the national median ($72,487). There are 6 new car dealers operations in ZIP 23602.
Area Profile
42,699
Population
$72,487
Median Income
-3% vs. national
Urban
Area Type
8.7/20
Foot Traffic
Car-Dependent
Median Age: 34.9 —
mixed-age market, broad menu appeal.
College-Educated: 24.6% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 23602.
6
New Car Dealers
Moderate — proven market
1.4 per 10K residents
11
Gas Stations
2.6 per 10K residents
What this means:
New Car Dealers are 35.3% of the relevant market in ZIP 23602 (6 vs. 11 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,740
2BR Fair Market Rent
$1,446
Median Gross Rent
$270 K
Median Home Value
3
Bank Branches
$700 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- New Car Dealers
- 6
- Related Businesses
- 11
- Bank Branches
- 3
vs. National Average
Median Income
-3% vs. $74,580
Walkability
-1.8 pts vs. national avg
Nearby Markets
23608
2.9 mi
Pop: 43,841
$67,556
Walk: 9.9
23606
3.3 mi
Pop: 29,899
$69,921
Walk: 11.1
23693
5.2 mi
Pop: 23,208
$116,528
Walk: 6.5
23604
5.2 mi
Pop: 4,768
$73,472
Walk: 7.1
23601
5.8 mi
Pop: 26,557
$71,345
Walk: 12.7
23603
6.2 mi
Pop: 3,428
$85,762
Walk: 7.2
23690
7.4 mi
Pop: 4,948
$102,417
Walk: 5.7
23696
8.5 mi
Pop: 3,987
$138,409
Walk: 5.8
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits