New Car Dealers Market: ZIP 23601
Opportunity Score
55
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 23601 is an urban area with moderate foot traffic. with a population of 26,557 and household incomes near the national median ($71,345). There are 3 new car dealers operations in ZIP 23601.
Area Profile
26,557
Population
$71,345
Median Income
-4% vs. national
Urban
Area Type
12.7/20
Foot Traffic
Walkable
Median Age: 37.4 —
mixed-age market, broad menu appeal.
College-Educated: 19.2% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 23601.
3
New Car Dealers
Low competition — room to establish
1.1 per 10K residents
15
Gas Stations
5.6 per 10K residents
6
Used Car Dealers
2.3 per 10K residents
What this means:
New Car Dealers are 12.5% of the relevant market in ZIP 23601 (3 vs. 21 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,410
2BR Fair Market Rent
$1,231
Median Gross Rent
$240 K
Median Home Value
3
Bank Branches
$1.3 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- New Car Dealers
- 3
- Related Businesses
- 21
- Bank Branches
- 3
vs. National Average
Median Income
-4% vs. $74,580
Walkability
+2.2 pts vs. national avg
Nearby Markets
23606
3.2 mi
Pop: 29,899
$69,921
Walk: 11.1
23605
3.3 mi
Pop: 13,334
$52,899
Walk: 13.0
23666
5.1 mi
Pop: 53,226
$70,798
Walk: 11.1
23602
5.8 mi
Pop: 42,699
$72,487
Walk: 8.7
23607
6.0 mi
Pop: 23,028
$42,904
Walk: 13.0
23314
6.2 mi
Pop: 9,795
$110,827
23693
6.9 mi
Pop: 23,208
$116,528
Walk: 6.5
23304
7.0 mi
Pop: 11
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits