New Car Dealers Market: ZIP 22304
Opportunity Score
67
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 22304 is an urban area with moderate foot traffic. with a population of 48,577 and household incomes above the national median ($97,629). There are 6 new car dealers operations in ZIP 22304.
Area Profile
48,577
Population
$97,629
Median Income
+31% vs. national
Urban
Area Type
13.8/20
Foot Traffic
Walkable
Median Age: 37.5 —
mixed-age market, broad menu appeal.
College-Educated: 44.3% —
strong appetite for artisan/specialty food.
Competition
New Car Dealers and related businesses in ZIP 22304.
6
New Car Dealers
Moderate — proven market
1.2 per 10K residents
6
Gas Stations
1.2 per 10K residents
What this means:
New Car Dealers are 50.0% of the relevant market in ZIP 22304 (6 vs. 6 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$2,530
2BR Fair Market Rent
$1,934
Median Gross Rent
$500 K
Median Home Value
4
Bank Branches
$710 K deposits
Tips for Starting a Ev Vs Gas Business in Virginia
- EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
- Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
- Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
- Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- New Car Dealers
- 6
- Related Businesses
- 6
- Bank Branches
- 4
vs. National Average
Median Income
+31% vs. $74,580
Walkability
+3.3 pts vs. national avg
Nearby Markets
22311
1.7 mi
Pop: 19,340
$84,759
Walk: 12.3
22310
2.1 mi
Pop: 29,120
$160,872
Walk: 11.5
22302
2.3 mi
Pop: 18,277
$127,037
Walk: 14.5
22303
2.5 mi
Pop: 16,566
$103,822
Walk: 12.3
22206
2.7 mi
Pop: 20,678
$136,472
Walk: 13.8
22312
2.9 mi
Pop: 26,366
$105,044
Walk: 13.0
22041
3.2 mi
Pop: 29,764
$91,075
Walk: 12.2
22204
3.4 mi
Pop: 51,971
$109,277
Walk: 13.7
Check Another Market
Or estimate costs with the EVGasCompare calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits