New Car Dealers Market: ZIP 22302
Opportunity Score
71
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 22302 is an urban area with moderate foot traffic. with a population of 18,277 and household incomes well above the national median ($127,037). There are 3 new car dealers operations in ZIP 22302.
Area Profile
18,277
Population
$127,037
Median Income
+70% vs. national
Urban
Area Type
14.5/20
Foot Traffic
Very Car-Dependent
Median Age: 39.3 —
mixed-age market, broad menu appeal.
College-Educated: 54.9% —
strong appetite for artisan/specialty food.
Competition
New Car Dealers and related businesses in ZIP 22302.
3
New Car Dealers
Low competition — room to establish
1.6 per 10K residents
4
Gas Stations
2.2 per 10K residents
What this means:
New Car Dealers are 42.9% of the relevant market in ZIP 22302 (3 vs. 4 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$2,380
2BR Fair Market Rent
$2,039
Median Gross Rent
$630 K
Median Home Value
3
Bank Branches
$700 K deposits
Tips for Starting a Ev Vs Gas Business in Virginia
- EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
- Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
- Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
- Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.
- The median income here is $127,037. That gives you pricing room most markets don't offer. Don't underprice.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- New Car Dealers
- 3
- Related Businesses
- 4
- Bank Branches
- 3
vs. National Average
Median Income
+70% vs. $74,580
Walkability
+4.0 pts vs. national avg
Nearby Markets
22206
1.1 mi
Pop: 20,678
$136,472
Walk: 13.8
22305
1.6 mi
Pop: 17,721
$109,124
Walk: 14.5
22301
1.7 mi
Pop: 13,830
$188,211
Walk: 17.0
22314
2.3 mi
Pop: 35,696
$144,359
Walk: 16.3
22303
2.3 mi
Pop: 16,566
$103,822
Walk: 12.3
22304
2.3 mi
Pop: 48,577
$97,629
Walk: 13.8
22204
2.5 mi
Pop: 51,971
$109,277
Walk: 13.7
22311
3.0 mi
Pop: 19,340
$84,759
Walk: 12.3
Check Another Market
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits