New Car Dealers Market: ZIP 98926
Opportunity Score
49
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 98926 is an suburban area with low foot traffic. with a population of 31,883 and household incomes near the national median ($66,826). There are 3 new car dealers operations in ZIP 98926.
Area Profile
31,883
Population
$66,826
Median Income
-10% vs. national
Suburban
Area Type
9.0/20
Foot Traffic
Very Car-Dependent
Median Age: 31.9 —
mixed-age market, broad menu appeal.
College-Educated: 22.8% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 98926.
3
New Car Dealers
Low competition — room to establish
0.9 per 10K residents
10
Gas Stations
3.1 per 10K residents
What this means:
New Car Dealers are 23.1% of the relevant market in ZIP 98926 (3 vs. 10 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,320
2BR Fair Market Rent
$1,261
Median Gross Rent
$430 K
Median Home Value
10
Bank Branches
$850 K deposits
Tips for Starting a Ev Vs Gas Business in Washington
- EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
- Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
- Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
- Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.
Quick Facts
- Area Type
- Suburban
- Foot Traffic
- Very Car-Dependent
- New Car Dealers
- 3
- Related Businesses
- 10
- Bank Branches
- 10
vs. National Average
Median Income
-10% vs. $74,580
Walkability
-1.5 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the EVGasCompare calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits