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New Car Dealers Market: ZIP 98923

Opportunity Score

20 / 100 Challenging

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 98923 is an urban area. with a population of 1,027 and household incomes below the national median ($45,409).

1,027

Population

$45,409

Median Income

-39% vs. national

Urban

Area Type

Median Age: 56.8 — older demographic, may prefer sit-down options.

College-Educated: 28.4% — balanced market for quality & value.

Local cost levels affect space, labor, and operating expenses.

$1,220

2BR Fair Market Rent

$892

Median Gross Rent

$230 K

Median Home Value

EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.