New Car Dealers Market: ZIP 98901
Opportunity Score
55
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 98901 is an urban area with low foot traffic. with a population of 32,080 and household incomes near the national median ($56,429). There are 14 new car dealers operations in ZIP 98901.
Area Profile
32,080
Population
$56,429
Median Income
-24% vs. national
Urban
Area Type
7.2/20
Foot Traffic
Car-Dependent
Median Age: 31.5 —
mixed-age market, broad menu appeal.
College-Educated: 10.6% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 98901.
14
New Car Dealers
Moderate — proven market
4.4 per 10K residents
12
Gas Stations
3.7 per 10K residents
8
Used Car Dealers
2.5 per 10K residents
What this means:
New Car Dealers are 41.2% of the relevant market in ZIP 98901 (14 vs. 20 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,250
2BR Fair Market Rent
$996
Median Gross Rent
$270 K
Median Home Value
9
Bank Branches
$920 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- New Car Dealers
- 14
- Related Businesses
- 20
- Bank Branches
- 9
vs. National Average
Median Income
-24% vs. $74,580
Walkability
-3.3 pts vs. national avg
Nearby Markets
Check Another Market
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits