New Car Dealers Market: ZIP 98801
Opportunity Score
50
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 98801 is an urban area with low foot traffic. with a population of 44,422 and household incomes above the national median ($74,768). There are 4 new car dealers operations in ZIP 98801.
Area Profile
44,422
Population
$74,768
Median Income
+0% vs. national
Urban
Area Type
7.2/20
Foot Traffic
Car-Dependent
Median Age: 37.3 —
mixed-age market, broad menu appeal.
College-Educated: 20.3% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 98801.
4
New Car Dealers
Low competition — room to establish
0.9 per 10K residents
8
Gas Stations
1.8 per 10K residents
8
Used Car Dealers
1.8 per 10K residents
What this means:
New Car Dealers are 20.0% of the relevant market in ZIP 98801 (4 vs. 16 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,440
2BR Fair Market Rent
$1,200
Median Gross Rent
$430 K
Median Home Value
15
Bank Branches
$1.9 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- New Car Dealers
- 4
- Related Businesses
- 16
- Bank Branches
- 15
vs. National Average
Median Income
+0% vs. $74,580
Walkability
-3.3 pts vs. national avg
Nearby Markets
Check Another Market
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits