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New Car Dealers Market: ZIP 98632

Opportunity Score

56 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 98632 is an urban area with moderate foot traffic. with a population of 50,845 and household incomes near the national median ($64,705). There are 6 new car dealers operations in ZIP 98632.

Area Profile

50,845

Population

$64,705

Median Income

-13% vs. national

Urban

Area Type

11.9/20

Foot Traffic

Walkable

Median Age: 39.8 — mixed-age market, broad menu appeal.

College-Educated: 11.2% — value-focused market, keep prices competitive.

Competition

New Car Dealers and related businesses in ZIP 98632.

New Car Dealers

Moderate — proven market

1.2 per 10K residents

Gas Stations

3.3 per 10K residents

What this means: New Car Dealers are 26.1% of the relevant market in ZIP 98632 (6 vs. 17 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,360

2BR Fair Market Rent

$1,142

Median Gross Rent

$360 K

Median Home Value

Bank Branches

$730 K deposits

Tips for Starting a Ev Vs Gas Business in Washington

EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.