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New Car Dealers Market: ZIP 98513

Opportunity Score

80 / 100 Excellent

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 98513 is an urban area with moderate foot traffic. with a population of 37,953 and household incomes well above the national median ($108,270).

37,953

Population

$108,270

Median Income

+45% vs. national

Urban

Area Type

10.7/20

Foot Traffic

Walkable

Median Age: 38.1 — mixed-age market, broad menu appeal.

College-Educated: 22.2% — value-focused market, keep prices competitive.

New Car Dealers and related businesses in ZIP 98513.

Gas Stations

0.8 per 10K residents

Local cost levels affect space, labor, and operating expenses.

$2,150

2BR Fair Market Rent

$1,897

Median Gross Rent

$440 K

Median Home Value

EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.
The median income here is $108,270. That gives you pricing room most markets don't offer. Don't underprice.