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Home ZIP 98502

New Car Dealers Market: ZIP 98502

Opportunity Score
65 / 100 Good
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 98502 is an urban area with moderate foot traffic. with a population of 35,043 and household incomes above the national median ($87,154). There are 7 new car dealers operations in ZIP 98502.

Area Profile

35,043
Population
$87,154
Median Income
+17% vs. national
Urban
Area Type
13.5/20
Foot Traffic
Walkable
Median Age: 38.8 — mixed-age market, broad menu appeal.
College-Educated: 36.8% — balanced market for quality & value.

Competition

New Car Dealers and related businesses in ZIP 98502.

7
New Car Dealers
Moderate — proven market
2.0 per 10K residents
11
Gas Stations
3.1 per 10K residents
What this means: New Car Dealers are 38.9% of the relevant market in ZIP 98502 (7 vs. 11 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,790
2BR Fair Market Rent
$1,569
Median Gross Rent
$500 K
Median Home Value
9
Bank Branches
$1.1 M deposits

Quick Facts

Area Type
Urban
Foot Traffic
Walkable
New Car Dealers
7
Related Businesses
11
Bank Branches
9

vs. National Average

Median Income
+17% vs. $74,580
Walkability
+3.0 pts vs. national avg

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Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits