New Car Dealers Market: ZIP 98362
Opportunity Score
55
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 98362 is an suburban area with moderate foot traffic. with a population of 23,907 and household incomes near the national median ($67,778). There are 6 new car dealers operations in ZIP 98362.
Area Profile
23,907
Population
$67,778
Median Income
-9% vs. national
Suburban
Area Type
11.3/20
Foot Traffic
Walkable
Median Age: 48.5 —
older demographic, may prefer sit-down options.
College-Educated: 25.0% —
balanced market for quality & value.
Competition
New Car Dealers and related businesses in ZIP 98362.
6
New Car Dealers
Moderate — proven market
2.5 per 10K residents
7
Gas Stations
2.9 per 10K residents
4
Used Car Dealers
1.7 per 10K residents
What this means:
New Car Dealers are 35.3% of the relevant market in ZIP 98362 (6 vs. 11 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,170
2BR Fair Market Rent
$1,094
Median Gross Rent
$370 K
Median Home Value
12
Bank Branches
$1.2 M deposits
Tips for Starting a Ev Vs Gas Business in Washington
- EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
- Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
- Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
- Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.
Quick Facts
- Area Type
- Suburban
- Foot Traffic
- Walkable
- New Car Dealers
- 6
- Related Businesses
- 11
- Bank Branches
- 12
vs. National Average
Median Income
-9% vs. $74,580
Walkability
+0.8 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the EVGasCompare calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits