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Home ZIP 98271

New Car Dealers Market: ZIP 98271

Opportunity Score
63 / 100 Good
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 98271 is an urban area with low foot traffic. with a population of 30,561 and household incomes above the national median ($97,547). There are 7 new car dealers operations in ZIP 98271.

Area Profile

30,561
Population
$97,547
Median Income
+31% vs. national
Urban
Area Type
9.6/20
Foot Traffic
Very Car-Dependent
Median Age: 39.3 — mixed-age market, broad menu appeal.
College-Educated: 15.4% — value-focused market, keep prices competitive.

Competition

New Car Dealers and related businesses in ZIP 98271.

7
New Car Dealers
Moderate — proven market
2.3 per 10K residents
4
Gas Stations
1.3 per 10K residents
What this means: New Car Dealers are 63.6% of the relevant market in ZIP 98271 (7 vs. 4 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$2,450
2BR Fair Market Rent
$1,851
Median Gross Rent
$480 K
Median Home Value
5
Bank Branches
$180 K deposits

Quick Facts

Area Type
Urban
Foot Traffic
Very Car-Dependent
New Car Dealers
7
Related Businesses
4
Bank Branches
5

vs. National Average

Median Income
+31% vs. $74,580
Walkability
-0.9 pts vs. national avg

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Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits