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New Car Dealers Market: ZIP 98104

Opportunity Score

75 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 98104 is an urban area with high foot traffic. with a population of 15,870 and household incomes near the national median ($61,866).

15,870

Population

$61,866

Median Income

-17% vs. national

Urban

Area Type

17.6/20

Foot Traffic

Very Walkable

Median Age: 36.5 — mixed-age market, broad menu appeal.

College-Educated: 38.6% — balanced market for quality & value.

Local cost levels affect space, labor, and operating expenses.

$2,390

2BR Fair Market Rent

$1,511

Median Gross Rent

$660 K

Median Home Value

Bank Branches

$7.1 M deposits

EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.