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Home ZIP 97759

New Car Dealers Market: ZIP 97759

Opportunity Score
65 / 100 Good
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 97759 is an urban area with low foot traffic. with a population of 7,500 and household incomes well above the national median ($100,848).

Area Profile

7,500
Population
$100,848
Median Income
+35% vs. national
Urban
Area Type
3.2/20
Foot Traffic
Very Car-Dependent
Median Age: 52.3 — older demographic, may prefer sit-down options.
College-Educated: 38.2% — balanced market for quality & value.

Competition

New Car Dealers and related businesses in ZIP 97759.

3
Gas Stations
4.0 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,580
2BR Fair Market Rent
$1,402
Median Gross Rent
$700 K
Median Home Value
3
Bank Branches
$240 K deposits

Tips for Starting a Ev Vs Gas Business in Oregon

  • EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
  • Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
  • Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
  • Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.
  • The median income here is $100,848. That gives you pricing room most markets don't offer. Don't underprice.

Quick Facts

Area Type
Urban
Foot Traffic
Very Car-Dependent
Related Businesses
3
Bank Branches
3

vs. National Average

Median Income
+35% vs. $74,580
Walkability
-7.3 pts vs. national avg

Check Another Market

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Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits