New Car Dealers Market: ZIP 97739
Opportunity Score
51
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 97739 is an urban area with low foot traffic. with a population of 13,178 and household incomes near the national median ($56,256).
Area Profile
13,178
Population
$56,256
Median Income
-25% vs. national
Urban
Area Type
4.8/20
Foot Traffic
Very Car-Dependent
Median Age: 53.7 —
older demographic, may prefer sit-down options.
College-Educated: 14.5% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,470
2BR Fair Market Rent
$1,144
Median Gross Rent
$330 K
Median Home Value
2
Bank Branches
$160 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Bank Branches
- 2
vs. National Average
Median Income
-25% vs. $74,580
Walkability
-5.7 pts vs. national avg
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits