New Car Dealers Market: ZIP 97702
Opportunity Score
52
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 97702 is an urban area with low foot traffic. with a population of 53,114 and household incomes above the national median ($89,094). There are 5 new car dealers operations in ZIP 97702.
Area Profile
53,114
Population
$89,094
Median Income
+19% vs. national
Urban
Area Type
5.0/20
Foot Traffic
Very Car-Dependent
Median Age: 42.2 —
older demographic, may prefer sit-down options.
College-Educated: 34.5% —
balanced market for quality & value.
Competition
New Car Dealers and related businesses in ZIP 97702.
5
New Car Dealers
Low competition — room to establish
0.9 per 10K residents
4
Gas Stations
0.8 per 10K residents
5
Used Car Dealers
0.9 per 10K residents
What this means:
New Car Dealers are 35.7% of the relevant market in ZIP 97702 (5 vs. 9 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,780
2BR Fair Market Rent
$1,825
Median Gross Rent
$620 K
Median Home Value
10
Bank Branches
$1.3 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- New Car Dealers
- 5
- Related Businesses
- 9
- Bank Branches
- 10
vs. National Average
Median Income
+19% vs. $74,580
Walkability
-5.5 pts vs. national avg
Nearby Markets
Check Another Market
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits