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New Car Dealers Market: ZIP 97388

Opportunity Score

39 / 100 Challenging

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 97388 is an suburban area with low foot traffic. with a population of 954 and household incomes near the national median ($70,403).

954

Population

$70,403

Median Income

-6% vs. national

Suburban

Area Type

9.4/20

Foot Traffic

Very Car-Dependent

Median Age: 57.8 — older demographic, may prefer sit-down options.

College-Educated: 32.4% — balanced market for quality & value.

Local cost levels affect space, labor, and operating expenses.

$1,390

2BR Fair Market Rent

$440 K

Median Home Value

EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.