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New Car Dealers Market: ZIP 97338

Opportunity Score

76 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 97338 is an suburban area with high foot traffic. with a population of 22,977 and household incomes near the national median ($73,345).

22,977

Population

$73,345

Median Income

-2% vs. national

Suburban

Area Type

16.3/20

Foot Traffic

Very Walkable

Median Age: 42.4 — older demographic, may prefer sit-down options.

College-Educated: 17.5% — value-focused market, keep prices competitive.

Local cost levels affect space, labor, and operating expenses.

$1,420

2BR Fair Market Rent

$1,197

Median Gross Rent

$390 K

Median Home Value

Bank Branches

$200 K deposits

EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.