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Home ZIP 97321

New Car Dealers Market: ZIP 97321

Opportunity Score
83 / 100 Excellent
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 97321 is an urban area with high foot traffic. with a population of 30,996 and household incomes above the national median ($95,687).

Area Profile

30,996
Population
$95,687
Median Income
+28% vs. national
Urban
Area Type
15.4/20
Foot Traffic
Very Walkable
Median Age: 40.0 — older demographic, may prefer sit-down options.
College-Educated: 25.6% — balanced market for quality & value.

Competition

New Car Dealers and related businesses in ZIP 97321.

3
Gas Stations
1.0 per 10K residents
3
Used Car Dealers
1.0 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,430
2BR Fair Market Rent
$1,264
Median Gross Rent
$440 K
Median Home Value
7
Bank Branches
$730 K deposits

Quick Facts

Area Type
Urban
Foot Traffic
Very Walkable
Related Businesses
6
Bank Branches
7

vs. National Average

Median Income
+28% vs. $74,580
Walkability
+4.9 pts vs. national avg

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Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits