New Car Dealers Market: ZIP 97136
Opportunity Score
48
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 97136 is an rural area with low foot traffic. with a population of 2,422 and household incomes near the national median ($64,286).
Area Profile
2,422
Population
$64,286
Median Income
-14% vs. national
Rural
Area Type
8.8/20
Foot Traffic
Car-Dependent
Median Age: 56.4 —
older demographic, may prefer sit-down options.
College-Educated: 19.6% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,230
2BR Fair Market Rent
$1,195
Median Gross Rent
$350 K
Median Home Value
1
Bank Branches
$24 K deposits
Quick Facts
- Area Type
- Rural
- Foot Traffic
- Car-Dependent
- Bank Branches
- 1
vs. National Average
Median Income
-14% vs. $74,580
Walkability
-1.7 pts vs. national avg
Nearby Markets
Check Another Market
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits