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New Car Dealers Market: ZIP 97128

Opportunity Score

62 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 97128 is an suburban area with moderate foot traffic. with a population of 38,625 and household incomes near the national median ($72,055). There are 8 new car dealers operations in ZIP 97128.

Area Profile

38,625

Population

$72,055

Median Income

-3% vs. national

Suburban

Area Type

13.4/20

Foot Traffic

Walkable

Median Age: 40.8 — older demographic, may prefer sit-down options.

College-Educated: 19.3% — value-focused market, keep prices competitive.

Competition

New Car Dealers and related businesses in ZIP 97128.

New Car Dealers

Moderate — proven market

2.1 per 10K residents

Gas Stations

1.6 per 10K residents

What this means: New Car Dealers are 57.1% of the relevant market in ZIP 97128 (8 vs. 6 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,830

2BR Fair Market Rent

$1,295

Median Gross Rent

$420 K

Median Home Value

Bank Branches

$910 K deposits

Tips for Starting a Ev Vs Gas Business in Oregon

EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.