New Car Dealers Market: ZIP 96778
Opportunity Score
40
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 96778 is an suburban area with low foot traffic. with a population of 14,225 and household incomes below the national median ($34,863).
Area Profile
14,225
Population
$34,863
Median Income
-53% vs. national
Suburban
Area Type
3.5/20
Foot Traffic
Very Car-Dependent
Median Age: 45.5 —
older demographic, may prefer sit-down options.
College-Educated: 16.0% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,970
2BR Fair Market Rent
$1,321
Median Gross Rent
$240 K
Median Home Value
2
Bank Branches
$120 K deposits
Quick Facts
- Area Type
- Suburban
- Foot Traffic
- Very Car-Dependent
- Bank Branches
- 2
vs. National Average
Median Income
-53% vs. $74,580
Walkability
-7.0 pts vs. national avg
Nearby Markets
Check Another Market
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits