New Car Dealers Market: ZIP 96766
Opportunity Score
58
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 96766 is an suburban area with low foot traffic. with a population of 16,924 and household incomes above the national median ($96,434). There are 5 new car dealers operations in ZIP 96766.
Area Profile
16,924
Population
$96,434
Median Income
+29% vs. national
Suburban
Area Type
7.8/20
Foot Traffic
Car-Dependent
Median Age: 40.6 —
older demographic, may prefer sit-down options.
College-Educated: 20.6% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 96766.
5
New Car Dealers
Low competition — room to establish
3.0 per 10K residents
7
Gas Stations
4.1 per 10K residents
3
Used Car Dealers
1.8 per 10K residents
What this means:
New Car Dealers are 33.3% of the relevant market in ZIP 96766 (5 vs. 10 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$2,200
2BR Fair Market Rent
$1,904
Median Gross Rent
$750 K
Median Home Value
6
Bank Branches
$830 K deposits
Quick Facts
- Area Type
- Suburban
- Foot Traffic
- Car-Dependent
- New Car Dealers
- 5
- Related Businesses
- 10
- Bank Branches
- 6
vs. National Average
Median Income
+29% vs. $74,580
Walkability
-2.7 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the EVGasCompare calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits