New Car Dealers Market: ZIP 96732
Opportunity Score
65
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 96732 is an urban area with low foot traffic. with a population of 25,889 and household incomes above the national median ($94,360). There are 12 new car dealers operations in ZIP 96732.
Area Profile
25,889
Population
$94,360
Median Income
+27% vs. national
Urban
Area Type
7.8/20
Foot Traffic
Car-Dependent
Median Age: 44.6 —
older demographic, may prefer sit-down options.
College-Educated: 19.1% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 96732.
12
New Car Dealers
Moderate — proven market
4.6 per 10K residents
8
Gas Stations
3.1 per 10K residents
4
Used Car Dealers
1.5 per 10K residents
What this means:
New Car Dealers are 50.0% of the relevant market in ZIP 96732 (12 vs. 12 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,960
2BR Fair Market Rent
$1,479
Median Gross Rent
$830 K
Median Home Value
7
Bank Branches
$1.9 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- New Car Dealers
- 12
- Related Businesses
- 12
- Bank Branches
- 7
vs. National Average
Median Income
+27% vs. $74,580
Walkability
-2.7 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the EVGasCompare calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits