New Car Dealers Market: ZIP 96720
Opportunity Score
55
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 96720 is an suburban area with low foot traffic. with a population of 50,971 and household incomes above the national median ($78,537). There are 9 new car dealers operations in ZIP 96720.
Area Profile
50,971
Population
$78,537
Median Income
+5% vs. national
Suburban
Area Type
6.6/20
Foot Traffic
Car-Dependent
Median Age: 42.6 —
older demographic, may prefer sit-down options.
College-Educated: 24.1% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 96720.
9
New Car Dealers
Moderate — proven market
1.8 per 10K residents
10
Gas Stations
2.0 per 10K residents
5
Used Car Dealers
1.0 per 10K residents
What this means:
New Car Dealers are 37.5% of the relevant market in ZIP 96720 (9 vs. 15 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$2,000
2BR Fair Market Rent
$1,346
Median Gross Rent
$460 K
Median Home Value
11
Bank Branches
$2.4 M deposits
Quick Facts
- Area Type
- Suburban
- Foot Traffic
- Car-Dependent
- New Car Dealers
- 9
- Related Businesses
- 15
- Bank Branches
- 11
vs. National Average
Median Income
+5% vs. $74,580
Walkability
-3.9 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the EVGasCompare calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits